Privacy Policy

1. Introduction

This Privacy Policy explains how FitDrake (the “App”), owned and operated by the Application Owner and maintained by the Application Developer (collectively, the “Providers”), collects, uses, processes, and shares personal and non-personal information of users (“User,” “you,” or “your”).

By accessing or using the App, you consent to the practices described in this Privacy Policy. If you do not agree, you must discontinue use immediately.

2. Information We Collect

The App may collect the following categories of information:

• Account Information: Name, email, login details, payment information, subscription data.
• Health & Fitness Inputs: Data you provide such as age, weight, height, dietary preferences, activity levels, and other lifestyle information.
• App Usage Data: Device identifiers, operating system, IP address, usage logs, interactions with the App, error reports.
• Generated Data: AI-driven recommendations, insights, and personalization outputs.
• Communications: Messages, feedback, and support requests you send to us.

Analytics and advertising measurement

We use PostHog to understand how the App is used, and Google Analytics for Firebase and the Meta (Facebook) SDK to measure the results of our advertising. These receive a device-generated identifier and a record of in-app events, including when a subscription is purchased, so that we can tell which advertisements bring people to FitDrake. That identifier is created by the App and is not your name, email or account identifier.

Advertising identifier and your choice

On first use the App asks whether you allow tracking. This is Apple’s standard request, and your answer is entirely up to you.

• If you allow it, Google and Meta receive Apple’s advertising identifier (IDFA) alongside those events. They may combine it with data they hold about the same device from other apps and websites in order to measure and target advertising. Under Apple’s definition this is tracking.
• If you decline, no advertising identifier is collected and no such combining takes place. Campaign results still reach us through Apple’s SKAdNetwork, which reports performance in aggregate and does not identify individual users.

Declining changes nothing about how the App works. Your workouts, meal plans and every other feature behave identically either way. You can change your answer at any time in iOS Settings › Privacy & Security › Tracking, or Settings › FitDrake.

We do not sell your data, and we never share your health, fitness or measurement data with advertising networks. What they receive is limited to the events described above.

3. Apple Health (HealthKit)

On iOS, the App can read activity and fitness data from Apple Health, with your explicit permission. This is entirely optional: the App works without it, and you choose which categories to share.

When you grant access, the App may read the following from Apple Health:

• Steps, walking and running distance, and flights climbed.
• Active energy burned and exercise minutes.
• Heart rate and resting heart rate.
• Body mass.
• Workouts, including those recorded by an Apple Watch.

Health data read from Apple Health stays on your device. It is used only to display your activity within the App and to inform your training and nutrition plans. It is not transmitted to our servers, not stored in our databases, and not included in backups we hold.

We never use data obtained from Apple Health for advertising, marketing, or data mining, and we never sell it or share it with third parties, including our analytics providers. This is a stricter commitment than the rest of this Policy describes, and it applies specifically to Apple Health data.

You can review or revoke access at any time in the Health app under Profile → Privacy → Apps → FitDrake, or in Settings → Privacy & Security → Health. Revoking access stops all further reading immediately; because the data was never stored outside your device, there is nothing for us to delete.

Health & Fitness information you type into the App yourself — described in Section 2 — is separate from Apple Health data and is handled under the rest of this Policy.

4. How We Use Information

The Providers may use your information to:

• Operate, improve, and personalize the App.
• Deliver AI-generated recommendations, insights, and fitness/meal plans.
• Provide customer support and respond to inquiries.
• Process payments and manage subscriptions.
• Enforce our Terms & Conditions and comply with legal requirements.
• Develop, train, and improve our AI models and algorithms.
• Conduct analytics, research, and testing to enhance performance.
• Communicate updates, promotional offers, and App-related notices.

5. Data Sharing

We may share your information under the following circumstances:

• Service Providers: With trusted third-party vendors who help us operate the App — hosting, payment processing, and analytics and advertising measurement (PostHog and Google, as described in Section 2).
• AI & Research Partners: For the purpose of training and improving AI systems, anonymized or pseudonymized where possible.
• Legal Obligations: To comply with applicable law, regulation, legal process, or enforceable governmental request.
• Business Transfers: In connection with mergers, acquisitions, restructuring, or sale of assets.
• With Consent: Where you have explicitly agreed to sharing.

We do not sell personal data to advertisers. However, aggregated and anonymized data may be used for analytics or commercial purposes.

6. Data Retention

• Personal data is retained as long as necessary to provide the App, fulfill business purposes, or comply with legal obligations.
• Non-personal, aggregated, and anonymized data may be retained indefinitely.
• Users may request deletion of their personal data, subject to legal and operational limits.

What we keep after you delete your account

When you delete your account, your profile, workout plans, meal plans, goals, measurements and progress history are permanently deleted. Three categories of data are retained. None of them can be read back to your name or email address once the account is gone:

• Payment records — the store (Apple or Google), transaction identifier, product, amount, currency and date of each payment or refund. These are retained indefinitely, because we are required to keep records of transactions for accounting, tax and audit purposes.
• Subscription records — the store transaction identifier of an active subscription, its product and expiry date. A subscription is billed by Apple or Google and belongs to your store account, not to your FitDrake account, so deleting your FitDrake account does not cancel it and does not stop it renewing. We retain this record so that the subscription you are still paying for can be restored if you create a new account. It is deleted automatically 60 days after the subscription expires.
• Free-plan record — if your account had already used the one workout plan included in the free plan, we keep a one-way scrambled form of your email address and of the Apple or Google sign-in you used. These cannot be turned back into your email address or read by anyone; they only let us recognise the same sign-in if it is used again. We keep them so that the free plan stays one plan per person rather than one per account, which is what allows us to offer it at all. If you create a new account later it works normally — it simply starts with the free plan already used. Nothing is kept if your account never used the free plan.

To stop a subscription you must cancel it with Apple or Google. On iOS this is in Settings › Apple Account › Subscriptions.

7. User Rights

Depending on your jurisdiction, you may have rights to:

• Access, update, or delete your personal data.
• Restrict or object to certain processing.
• Withdraw consent where applicable.
• Request data portability.

Requests can be made by contacting us at 📧 [email protected]. The Providers reserve the right to verify identity before processing requests and may refuse requests where permitted by law.

8. Data Security

We implement reasonable technical and organizational measures to protect user data.

However, no method of transmission or storage is completely secure. The Providers disclaim liability for breaches beyond reasonable control.

9. International Data Transfers

Data may be stored and processed in any country where the Providers or their service providers operate.

By using the App, you consent to such transfers, including to jurisdictions that may not provide the same level of data protection as your home country.

10. Children’s Privacy

The App is not directed to children under 13 (or the minimum legal age in your jurisdiction). Parental/guardian consent is required for minors. If we learn that data from a child has been collected without consent, we will delete it promptly.

11. Changes to This Privacy Policy

The Providers may update this Privacy Policy at any time, without prior notice. Updated versions will be effective upon posting within the App or on our website.

12. Contact

For privacy-related questions, requests, or concerns, contact us at: 📧 [email protected]